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Mother’s Day is May 11th. Is Your Digital Marketing Plan in Place?

Mother’s Day is May 11th. Is Your Digital Marketing Plan in Place?

Mother’s Day is what I like to call a stealth holiday. It kind of sneaks up on you when you’re not looking, resulting in a last-minute scramble for the perfect combo of card, gift, and flowers for Mom. As small business owners and retailers, however, Mother’s Day presents a valuable marketing opportunity that we can’t afford to miss.

Almost everyone has a mother, and many people are mothers themselves. Recognizing that should be a pivotal part of your digital messaging over the coming week.

Here are some ideas you can use to get started:

  • Let people know Mother’s Day is coming. Early and often reminders are valuable customer service tactics, particularly when coupled with invitations to book reservations, order flowers or services, or buy a gift for Mom.
  • Create an incentive specifically for Mothers to take advantage of. This is a promotion that will drive sales for every type of business, even if you’re not in the type of industry that immediately leaps to mind when people think “Mother’s Day.” For example, a Quick Oil Change shop that offered 25% off their basic packages to any Mom who liked their Facebook page was overwhelmed by the response.
  • Create or share a “Happy Mother’s Day” graphic on your social media platforms that incorporates your brand name or logo. When it’s shared – and holiday imagery is among the most-often shared types of content – your branding will be shared at the same time.
  • Highlight any products or services that will make great gifts for Mother’s Day throughout the next week. Images are important. Put links that lead directly to your product page into the post to make it easy for your customer to buy.
  • Remind people of all the mothers they may wish to honor on Mother’s Day. Specific shout outs about Mother in Laws, Grandmothers, and the Mother you may be romantically partnered with drive sales.
  • Saturday is the time to reach the last-minute shopper. Make sure you have great incentives, offers, and messaging being shared on Saturday.
  • Finally, some people are going to forget Mother’s Day. Consider running a “Make it up to Mom” post on the Monday after Mother’s Day.
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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office