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How Much Is Too Much? Determining The Ideal Word Count For Your Content Marketing

How Much Is Too Much? Determining The Ideal Word Count For Your Content Marketing

Creating informative blog posts, articles, reports and emails for your customers is one of the classic techniques of content marketing. The concept is simple. You’re providing your audience with information that benefits your customer in a direct way while simultaneously demonstrating your expertise. There’s no sales pressure. It’s purely an informative exchange. When the time comes for your customer to make a purchasing decision, the relationship you’ve established with them through this ongoing provision of valuable information should make it easy for them to choose you first.

The most common question our clients have when we discuss content marketing is “How long does this content need to be?” We have only a frustrating answer to offer: exactly as long as it needs to be. What does that mean?

A piece of content must be long enough to meaningfully convey a complete idea. Customers can only read the words you provide. They can’t read your mind and ‘see what you meant’. If your copy is too short that it leaves out essential elements of the point you’re trying to make, it’s too short.

A piece of content must be long enough to provide an enjoyable or valuable experience for your reader. This metric will vary wildly by your audience. Brides-to-be, for example, are notorious for spending hours poring over wedding-related content, while a chef might want immediate, rapid access to only the information relevant to his immediate needs and nothing more – time is at a premium in a busy kitchen.

How your customer consume content will also have a direct impact on how long that content needs to be. Reading a 2,000 word article on a laptop or larger tablet is no big deal. The same amount of content on a smaller smartphone screen can be too much to deal with.

Before you take any piece of content live, check to make sure you’ve conveyed a complete, valuable idea to your customer. Ensure that the experience of reading that content will be enjoyable to them – images are a huge part of successful engagement! – no matter what type of device your customer may be using. Then you’ll know that your content is exactly the right size.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office