Skip to content

How Much of Your Social Media Content Do You Need To Create Yourself?

How Much of Your Social Media Content Do You Need To Create Yourself?

Social media never stops. Today’s customer has a voracious hunger for content, and will scroll happily for hours, looking at product images, reading posts, watching videos, and sharing the best of what they find with their friends.

Top brands feed this hunger by posting frequently – multiple times a day to Facebook and Instagram; Twitter needs even more, with a dozen plus daily posts being the norm. For the small business owner, these numbers are absolutely overwhelming. The idea of coming up with ideas, creating posts, and getting them deployed properly over a number of platforms is daunting.

One way to reduce the workload is to share curated content. Curated content is material that is created by someone else (preferably not a competitor!) that is likely to be relevant to your customer. This can take many forms – articles, videos, graphics – and all you have to do is share it with your audience. No time-consuming creation required.

There’s a benefit to sharing other people’s content with your customers. While we’re all becoming accustomed to the idea that social media is inarguably a commercial space now, people really don’t want to be barraged with promotional messaging all the time. When you step back and focus on providing your customer with entertaining or informative material, it’s a lot like selecting merchandise you know they’ll enjoy buying: a form of customer service that’s rooted in knowing what your buyer likes and appreciates.

[Tweet ” A form of customer service is rooted in knowing what your buyer likes and appreciates. “]

That being said, you can’t exist entirely on curated content. There has to be a balance that includes your own custom content, so that your social media marketing helps reinforce your identity and value in the customer’s mind. To keep things simple, follow the rule of thirds: One third of your content should be your own creation, one third can be curated content, and the final third comes from interacting with your fans and followers. If that final third is weak or non-existent right now, don’t worry: this can grow over time with the right engagement strategy!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office