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In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities

In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities

The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What else is happening?

According to the latest eMarketer research, at least three and probably more of the people in this room will be second-screening; that is, engaging with another electronic device while the TV is also on. Smartphones and tablet computers are top choice for the second device.

Over 80% of the people who are engaged with a second screen are using it to do one of two things: check email or visit social media sites. Less popular choices include connecting with friends via text message or phone call; still further down the list come internet searches and shopping. The least popular second-screen activity? Researching the show currently on TV or any of the brands that are advertising during the broadcast.

This is great news for the small, independent business owners who often complain they don’t have the budgetary resources to compete with national brands that can buy blocks of TV time. Your customers aren’t mindlessly watching those commercials – they’re checking their email and social media sites instead. And the smart, strategic small company has every opportunity to position themselves attractively in both of those environments.

Email marketing continues to be one of the most powerful tools available to the small business owner. The highest open and conversion rates are associated with emails that are highly relevant, tied to current or industry events, and promise to be of immediate benefit to the reader. Time invested in strategically planning and implementing an email marketing campaign can make the second screening phenomenon work for you.

Social media usage is the second most popular second screening activity. If maintaining your company’s Facebook, Twitter, or Pinterest presence has fallen off your radar or become something you’ll get around to ‘tomorrow’, you’re missing the chance to connect with these customers. Consider this your wake up call to change the situation for the better! Need help making it happen? Let us know: we’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office