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NASA’s Pluto Pics Reveal The Power of the Sneak Peek

NASA’s Pluto Pics Reveal The Power of the Sneak Peek

It took nine years for the New Horizon spacecraft to reach Pluto – and far less than an hour for NASA to demonstrate the power and reach of Instagram. For a full hour before NASA shared the first Pluto image through their website, it was available through Instagram. They were an instant hit, with hundreds of thousands of people liking and sharing the image, which shows a prominent light-colored heart shape on the planet’s surface.

[Tweet “Knowledge becomes sweeter when we acquire it before anyone else we know.”]

There has been some discussion about whether NASA, a publicly funded agency, should allow any private business, such as the Facebook-owned Instagram, exclusive early access to its imagery. What’s inarguable, however, is the appeal of the sneak peek.

Knowledge becomes sweeter when we acquire it before anyone else we know. When we know something first, we gain a form of social currency; it is more prestigious to be the disseminator of information than the recipient of it. Gossip and insider trading are both examples of people gaining a competitive advantage by acting on information prior to it becoming common knowledge; on one hand the leg up is social, in the other, financial.

People turn to social media because they want to know things – and if they know things first, so much the better. The Pew Internet and American Life project has documented the increasingly important role Facebook and Twitter have as news sources; NASA has now made it clear that Instagram is a viable player in the breaking news game as well.

Nasa’s Image of Pluto

If you’re using Instagram as part of your digital marketing strategy, ask yourself if you’re fully leveraging it as a platform for sneak peeks. You might not be the first to fly over a distant planet’s surface, but you can be the first to show off a designer’s look in your region, or the first to introduce a new product, or to see what your business renovation looks like before anyone else sees it. Sharing that information with your Instagram followers can generate buzz and excitement well in advance of any official pronouncements you may make.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office