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Do You Have a Naughty List?

Do You Have a Naughty List?

Santa Claus is a famous list keeper. He’s got two that we know about –the Nice List, which details all the well behaved children and all the wonderful gifts they’re getting, and the Naughty List, which includes all the not-so-well-behaved kids who are getting coal in their stocking.

Have you ever wondered what happened after the naughty kids got the coal? One thing we know for sure is that positive reinforcement is a much more effective form of behavior modification than old school punishment. Kids who weren’t so great at behaving themselves are more likely to turn things around if they’re treated with kindness and consideration.

Running a business isn’t exactly like raising children, but there are some similarities.

We all have customers who we love working with, who are pleasant and friendly to be around, who do lots of business with us, and who tell all of their friends about us. Then there are the other customers, who demand everything and want to pay nothing, who are rude to team members, and so on. If we were keeping lists, they’d be on the top of the Naughty one.

So then what happens? Sometimes, whether we like to admit it or not, we do the equivalent of giving those Naughty customers coal. If there are 5 tasks to be completed, guess who’s job goes to the bottom of the list? What calls aren’t returned as promptly? Who gets left dealing with whatever salesperson was too slow to leave the floor when they walked in the door?

This is a very human tendency, but it’s not necessarily a helpful one.

If we can stop ourselves from handing out the lumps of coal and treat those poorly behaved customers with a little kindness and consideration, we may just see their behavior start to change. Now, this isn’t saying that you should be a doormat – healthy boundaries are good for you, your employees, and your business – but it’s a reminder that change is possible. Give it a try the next time you interact with one of your Naughty customers – particularly online or on social media, where the whole world can see how you conduct yourselves. Who knows? Maybe next year, you’ll find you only have one list – the Nice one!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office