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Do You Need A New Website?

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Do You Need A New Website?

There’s nothing that strikes fear into the heart of a small business owner like the suggestion that it might be time to re-do the website. The question “Do I really have to?” is a very common response.

To answer that question, you have to understand how your customers are accessing your website. In the past two years technology has moved very quickly. Customers are making the move to smartphones and tablets. More than half of all Americans have a smartphone, and 43% of adults 16 and older have a tablet or e-book reader.

People are spending more than two and a half hours a day on their smartphones and tablets. They’re using these devices to go online, and it is on these small screens that your customers are viewing your website.

How does your website look? Websites that were built before the rise of smartphone and tablet technology don’t always look great – or work well, if at all! – when viewed on mobile devices. This is an important consideration to take into account when deciding if it’s time for a new website.

We’ve put together this infographic, Is It Time For a Website Redesign?, to help you determine if your website is helping you build your business – or if it’s holding you back! Simply answer the Yes and No questions to find out if the time for a new website is now.

website-redesign-infographic

Is it time for a new website? Technology Therapy Group is here to help. Call us with your questions. We’ll help you plan your redesign for 2014. Schedule a free, no-obligation consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office