There’s nothing that strikes fear into the heart of a small business owner like the suggestion that it might be time to re-do the website. The question “Do I really have to?” is a very common response.
To answer that question, you have to understand how your customers are accessing your website. In the past two years technology has moved very quickly. Customers are making the move to smartphones and tablets. More than half of all Americans have a smartphone, and 43% of adults 16 and older have a tablet or e-book reader.
People are spending more than two and a half hours a day on their smartphones and tablets. They’re using these devices to go online, and it is on these small screens that your customers are viewing your website.
How does your website look? Websites that were built before the rise of smartphone and tablet technology don’t always look great – or work well, if at all! – when viewed on mobile devices. This is an important consideration to take into account when deciding if it’s time for a new website.
We’ve put together this infographic, Is It Time For a Website Redesign?, to help you determine if your website is helping you build your business – or if it’s holding you back! Simply answer the Yes and No questions to find out if the time for a new website is now.