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Net Neutrality: An Update for Small Business Owners

Net Neutrality: An Update for Small Business Owners

Remember last week when we discussed how the FCC was expected to finally vote on Net Neutrality? Well, the FCC did vote, and on February 26 it was decided: going forward, the Internet will be treated as a telecommunications system – a utility, subject to government oversight and regulation to ensure everyone has equal access to the web.

This means that there will be no ‘fast lane’ on the Internet – bandwidth can’t be specifically allocated to serve the needs of the heaviest users first, eliminating the idea of paid prioritization; all information must travel at the same speed – and Internet Providers won’t be able to block any legal information.

Opponents of Net Neutrality say these regulations will stifle innovation; on the other hand, a relatively stable internet that delivers the same reliable experience to every business owner, whether they’re Jeff Bezos of Amazon.com or Amy from Amy’s Amazing Little Bookshop, sounds like pretty good news for the little guy.

The next step in the process occurs on March 17th, when the House Judiciary Committee, which isn’t exactly thrilled with the FCC’s decision, holds a hearing to discuss the impact of Net Neutrality. Subsequent to that, the Committee intends to pass a Congressional Review Act that would nullify all of Net Neutrality’s provisions. Whether that bill would pass or not, we do not know. The current prevailing opinion is that the Republicans don’t have the votes to push it through; we will keep you posted.

What this means for the small business owner at this time is: expect your Internet experience to remain fairly stable right now. While the situation is so up in the air, internet providers are not likely to try to make any major changes to the way they serve their customers. Of course we will be keeping an eye on this issue to see what happens next.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office