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New Domain Name Extensions Are Here: Do You Need One?

New Domain Name Extensions Are Here: Do You Need One?

When you look at your business’s website address, the .com, .net, or .org that follows your company’s name is known as the gTLD. gTLD stands for Generic Top Level Domain, and for quite a long time, your options here were fairly limited. However, things have changed, with GoDaddy and other top registry companies now making more than one thousand new extensions available. The options include choices like .company, .today, .london, .vegas and more.

There are several reasons why this is good news for the small business owner. Let’s say you haven’t been able to secure the domain name of your dreams with a .com or .net extension. Now you have a much wider suite of options available. Poor Bob Smith who could never secure may very well be able to stake out BobSmith.Photography as his very own.

Many of the new domain name extensions make it immediately clear what type of content visitors can expect from the website. In this category, we’d put .guru, .insurance, .finance, .accountants and more. Other domain names, such as .london and .vegas are tied to your geographic location. Chosen strategically, a domain name extension can help convey your brand messaging succinctly and quickly.

There are several reasons why you may want to secure your new domain name extension sooner rather than later. The first is brand protection: you want to make sure that the domain name you really, really want isn’t snapped up by someone else right away. (Sex.Vegas is already gone –what a surprise!) Securing the additional domain names can be a smart move if you’re planning to overhaul your existing website or launch a mobile site in the near future. Additionally, you can always acquire the new domain extensions and set up them up as redirect sites to make sure customers who are searching for you never get lost along the way.

Need help making this happen? Not sure if it’s relevant to you at all? Give us a call. We’ll be happy to help you figure this, or any other aspect of your digital marketing strategy out!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office