When you look at your business’s website address, the .com, .net, or .org that follows your company’s name is known as the gTLD. gTLD stands for Generic Top Level Domain, and for quite a long time, your options here were fairly limited. However, things have changed, with GoDaddy and other top registry companies now making more than one thousand new extensions available. The options include choices like .company, .today, .london, .vegas and more.
There are several reasons why this is good news for the small business owner. Let’s say you haven’t been able to secure the domain name of your dreams with a .com or .net extension. Now you have a much wider suite of options available. Poor Bob Smith who could never secure BobSmithPhotos.com may very well be able to stake out BobSmith.Photography as his very own.
Many of the new domain name extensions make it immediately clear what type of content visitors can expect from the website. In this category, we’d put .guru, .insurance, .finance, .accountants and more. Other domain names, such as .london and .vegas are tied to your geographic location. Chosen strategically, a domain name extension can help convey your brand messaging succinctly and quickly.
There are several reasons why you may want to secure your new domain name extension sooner rather than later. The first is brand protection: you want to make sure that the domain name you really, really want isn’t snapped up by someone else right away. (Sex.Vegas is already gone –what a surprise!) Securing the additional domain names can be a smart move if you’re planning to overhaul your existing website or launch a mobile site in the near future. Additionally, you can always acquire the new domain extensions and set up them up as redirect sites to make sure customers who are searching for you never get lost along the way.
Need help making this happen? Not sure if it’s relevant to you at all? Give us a call. We’ll be happy to help you figure this, or any other aspect of your digital marketing strategy out!