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New Facebook Feature: Embeddable Posts

New Facebook Feature: Embeddable Posts

At the beginning of August, we briefly mentioned that Facebook had introduced a new feature, embeddable posts, in our Social Media News Round-Up. Though at the time these special posts were limited to select media outlets and individual users, they’ve now been opened up to all pages. Let’s review what the embed feature is, how to use it, and what types of posts you should be embedding.


What Is the Embed Feature?

embed example

The “Embed” feature allows you to take a post directly from Facebook and embed it in a blog post or page on your website, similar to the way you would embed a YouTube video. While you could simply take a screen shot, embedded Facebook posts allow you to foster more engagement, letting you tag other pages or people and allowing your site visitors to easily click on any links you’ve shared and like, comment or share directly from your blog post.


How to Use the Embed Feature

To embed a Facebook post, click the arrow on the top right hand side of your selected post in order to see the drop down menu and choose “Embed Post” at the bottom of the menu. Next, copy the code that Facebook provides you and paste that code within your blog post. Be sure that you are in the correct mode for entering code when you do so (if your site is built on WordPress this means being in Text rather than Visual mode). Once you’ve pasted your code, double check to make sure that all of the details are correct. For instance, is the width too big for your space? When you’re happy with this appearance of the code, update your post then view it on your blog to ensure that it looks how you expected. View our video above to see a step-by-step demonstration.


When to Embed Your Posts

Though you can embed any post, you should limit yourself to only those worthy of being called out on your blog. Below we’ve listed some of the types of posts that deserve being highlighted on your blog

  • Posts with Videos or Photos announcing a contest winner
  • Posts about special events your business is hosting or attending
  • Photo albums from company events (as we have done on this post from our latest mud run)
  • Videos taken of your customers in your store that you have posted with their consent
  • Photos of your Daily specials (especially for restaurants)
  • Posts containing interesting infographics or memes

Hopefully you’re noticing a pattern here: all of these posts involve visuals! This tool should be reserved for eye-catching pieces that will add value to your blog posts.

What are your thoughts about this new Facebook tool? Have you tried embedding a post on your blog? Please share your feedback in the comments below or on our Facebook page!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office