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Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!

Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!

So in just a few days, parades of small people, wearing a variety of colorful costumes, will go from door to door in their neighborhood, shouting “Trick or Treat!” and collecting candy. There are some grown-ups who worry about how much sugar kids eat during this holiday, and so they give out things like raisins and pretzels.

When it comes time to sort out the Halloween loot, those well-intentioned adults might be shocked to learn that pretzels rank well below fuzzy lint found beneath the couch cushions in the hierarchy of desirable treats. No one’s going to trade their peanut butter cups or tootsie rolls for your pretzels. That’s just the way it goes.

If you want to be known as the best house to visit on Halloween, you don’t give out pretzels. Give the kids what they want, not what you think they should have.

Your website works the same way. You may feel that it’s best – and it may in fact be best for your data collection purposes – for every visitor who shops your site to create a user account. However, that’s not what your customer wants. For them, it’s faster and more convenient to log into your site using their Facebook or Twitter account. So, don’t go the pretzel route and force them to create an account. Use social media log in tools to provide the customer experience your shopper wants.

[Tweet “Give them what they want, not what you think they should have.”]

There are other areas where this concept is really relevant. Maybe you think your customer needs long, dry informative articles about your area of expertise. What your customer wants, however, may be the fun quiz that really gives only a small amount of useful information.

Remember: nobody’s eating those Halloween pretzels. Content that your customer engages with is infinitely better than content they ignore. It’s nice to be noble and give people what you think they should have. But it’s much better for your business to give your customers the website experience they really want.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office