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Not all Facebook Pages are Created Equal

Not all Facebook Pages are Created Equal

As we discussed a few weeks ago, though anyone can create a Facebook page for their business at no cost, to make the most of the tools this social platform has to offer, you’ll need to set aside a social budget. In an effort to monetize their services, Facebook has limited the use of certain tools by requiring a minimum fan base before they are activated. Let’s take a look at these applications and the fan count necessary to use them.

  • Page Insights:

    Insights provide valuable metrics regarding engagement on your Facebook page. Not only will you be able to see your total number of likes, you’ll also see the reach of each post, the number of people talking about each post, the number of engaged users, and the post’s level of engagement. The catch: you must have 30 likes before you can access this feature.

  • Offers:

    Offers allow you to provide a coupon or discount directly on Facebook, giving users a reason to follow you on the social platform and keep checking your page for additional offers. In order to post an offer you must have at least 100 likes.

  • Promoted Posts:

    This feature allows you to pay to get more exposure on Facebook. You can set your desired budget and your posts will be pushed up on the news feeds of your fans and your content will also reach friends of your fans. Again, 100 page likes are required to promote posts.

Facebook has deliberately set minimum fan counts on these tools in order to encourage businesses to use Facebook Ads to reach the requisite number of likes to use them, again proving our point that social media is not really a free marketing medium. Still, this isn’t necessarily a bad thing. With the right targeting technique and well written ads, you’ll not only gain enough likes to use these exciting features, you’ll attract fans who have a need that your product or service fulfills, increasing the likelihood that they will interact with your page and take the next steps towards making a purchase.

Ready to begin taking advantage of these Facebook tools but don’t yet have the obligatory fan count? Call us for a free consultation. We’ll work with you to develop a well-rounded Facebook strategy, increasing your number of likes, boosting fan engagement and helping you leverage these additional features.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office