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Obstacles Build Teams and Ideas

Obstacles Build Teams and Ideas

On Saturday May 3rd, Technology Therapy team members came together to compete in an Obstacle Course Race. These races, which test speed and agility, are becoming more and more popular. This is our second event as a team, and we learned some great lessons along the way.

Working together as a team is important when you’re competing in an Obstacle Course Race. Each member has a role to play, whether it’s the leader who has run races like this before and can thus provide helpful guidance and insights, or the newest team member who brings incredible energy and enthusiasm that pumps everybody up.

Teamwork is equally important for the success of any small business. Here are some lessons you can apply to your team on and off the obstacle course.

Lesson 1: Be Sure to Stretch

Always-stretchWe all need to stretch before we run. The same thing is true when you tackle a project. Your stretching may be morning meetings or brain storming sessions; whatever it takes to get your mind moving and focused on the obstacles of the day.

As a leader, it’s essential that you remind your team of the need to stretch regularly. In the rush to get things done, it’s easy to forget to stretch, but the results of skipping – whether you’re running or working – will definitely slow you down in the long run.

Lesson 2: Go With Gusto

gustoHow do people look at the beginning of a race? You see lots of happy faces and enthusiasm. The best runners tend to be the most excited.

Every day and every project should start the same way. You want your team to be high energy and have a positive ‘I can do it’ approach. All your team members need to be excited about what lays ahead – even if it scares them.

Lesson 3: Stop & Survey

surveyIt’s always a good idea to know what you’re going to be using your energy and enthusiasm for. Take a moment to review what you’re about to tackle. That can mean looking over the obstacle course or talking through the project you’re starting. Consider what you’re about tackle and find the best way of doing it.

Lesson 4: Buddy Up

buddyOn any project we all need some help. Having a buddy can be a great way to get you through. During the race, it’s great to have someone to run with, a partner that will help you keep motivated and on pace.

On our marketing team buddies proof read and bounce ideas off of each other to get the best results. In either case, when you hit a wall, it’s great to have a buddy who can give you a helping hand!

As a leader, your role can be as simple as reminding people how valuable buddies can be, or you can be more involved, pairing up people whose strengths complement each other well.

Lesson 5: Determination Gets You Through

Obstacle races are designed to be challenging. There comes a point where no matter how many friends are cheering you on, getting through the challenge is completely up to you. This is when your personal determination comes into play. Can you say “No Fear! You Got This!” and go for it?

Determination is the game changer. It’s as true with creative marketing campaigns as it is to climbing a 12 foot wall. When you’re deciding who to run with or add to your team, the level of determination a candidate possesses matters a lot. Make sure you take that into consideration!

Lesson 6: Balance

You use a variety of skills running an obstacle race. It’s important to know what to do and when to do it. Running fast is great, but that’s not the skill you need to make it through the swinging tires! Knowing when to swing and when to climb and when to hold on can make a difference in your success.

Every project or campaign strategy needs balance. You need all kinds of skills and abilities to ensure success, from the wild creative thinker to the dedicated attention paid to critical details. Knowing what you need and when you need it is just as important here as it is on the race course.

Lesson 7: Be Flexible

flexibilityI have to admit that before the race started, I had a plan in my mind about how things were going to go. However, adjustments had to be made as we went through the course. If we weren’t flexible and willing to change our plans, I’m not sure we would have finished as strongly as we did.

Flexibility regarding any project or in any work environment can make the difference. Something always comes up, no matter how carefully you plan and prepare. Being able to adjust and change to handle the situation and keep moving forward makes all the difference in your success.

Lesson 8: Celebrate the Success

Overcoming obstacles may take a lot out of you and your team! As a leader, it’s your role to make sure they know the sacrifice is worth it. Be sure to celebrate the successes before you move on to the next project.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office