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Too Old for Tech? I Don’t Think So

Too Old for Tech? I Don’t Think So

So there’s a conversation I keep having, and it’s kind of blowing my mind. During a conversation about marketing a small business to older customers, digital marketing strategies will of course come up. Way too many times does reaching out to this audience get dismissed with a hand wave – older folks just aren’t online, right? They’re certainly not using social media.

Wrong. I’m not sure where this deep-seated belief that older folks don’t like technology comes from, but it’s just not true. Some people love tech, some people don’t – and age has nothing to do with it. Need proof? Here’s an amazing NPR story about a 90 year old inventor who’s using her skills to keep the people around her safer.

And what about the 65+ set on social media? Well, the numbers are such that reports “Old people are invading the internet!” More than half of New Zealand’s seniors use social media daily, and the trend being observed over there is definitely one that started here.

[Tweet “Remember, Facebook has been around for over a decade now.”]

Don’t make age-based assumptions when you’re creating your marketing plan. More of your older customers may be on social media than you might think. Remember, Facebook has been around for over a decade now. Brands are pushing customers toward social media everywhere you look. Take a moment to glance at the television programs you’re sure are the favorite viewing of the senior set – you’ll be shocked to discover how web savvy these producers assume their audiences are.

If it’s important to you to market your business to senior customers offline, it’s important for you to have an online digital marketing strategy for your senior customers as well. Senior shoppers expect the same brand experience as everyone else – which includes highly relevant, personalized content delivered via social media. Need help making it happen? Give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office