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Olympic Inspired Digital Marketing Problems

Olympic Inspired Digital Marketing Problems

As the world watches the Sochi Winter Olympics unfold, the audience is just as interested in the mayhem and mishaps behind the scenes as they are in the athletic feats of the events. In fact, by Friday morning, the Twitter handle @SochiProblems had more followers than the official Olympic Twitter account (@Sochi2014). The fact that so many issues can plague such as large scale event (with such a large budget) reassured us about the obstacles that crop up in the digital marketing world. In honor of the games, and to show that we understand their pain, we’ve identified some of the dilemmas we face and their “Sochi Problem Level.”

Facebook kills a feature that you’ve relied on for your promotions.

Sochi Problem Level:

An athlete has Wi-Fi in her room… but the modem and router are hanging from the ceiling.


Though you know you scheduled your LinkedIn posts in Hootsuite, and it’s telling you they went through, they are nowhere to be seen on LinkedIn itself.

Sochi Problem Level:

For some reason, there are chairs in the bathroom… facing the toilet.

chairs in the bathroom

Your Facebook page as a festive holiday cover photo… in February

Sochi Problem Level:

A sign in the hotel bathroom alerts athletes not to flush the toilet paper.

do not flush the toilet paper

Your “Mobile Friendly Site” is simply a scaled down and difficult to maneuver version of your desktop site.

Sochi Problem Level:

The hotel finally provides a shower curtain… but there is no way to hang the curtain. Guests use ingenuity to MacGyver a solution.

shower curtain

Google makes an update that completely contradicts your SEO strategy.

Sochi Problem Level:

Viewers are unable to stream the live feed of the Olympic Events.

live feed

You upgrade your WordPress Install and now half of your plugins don’t work properly.

Sochi Problem Level:

Journalist offers to trade 3 light bulbs for a door handle.

3 light bulbs for a door handle

All of your search rankings have dropped overnight, despite the fact that Google claims not to have made any recent changes.

Sochi Problem Level:

People get excited to learn that beer is on tap in their rooms, only to realize that that amber colored liquid is water.

beer is on tap

An eblast is accidentally sent to the wrong list.

Sochi Problem Level:

USA bobsledder Johnny Quinn gets stuck in his bathroom and is forced to kick a hole in the door to get out.

Johnny Quinn gets stuck

When you launched your new website you never confirmed that Google Analytics was connected, causing you to lose 6 months of data.

Sochi Problem Level:

Only 4 of the 5 Olympic rings light up at the opening ceremony.

4 of the 5 Olympic rings light up

The DNS provider goes down right after you send an important eblast that directs customers to your site.

Sochi Problem Level:

A Russian official leaked to the media that surveillance cameras are hidden in hotel showers.


In the digital marketing world, just as the Olympic committee is learning in Sochi, preparation and the proper support make all the difference in the world. Having a team of professionals on your side helps prevent costly mishaps and allows you to focus on the big picture. If you’re ready to move out of the chaos and into calm, calculated digital marketing campaigns, give us a call to learn how we can help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office