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Consider the Search Bar

The most successful businesses are the businesses who make the best use of their data. That’s why we’re big advocates of the on-site search bar. Moz tells us that 30% of site visitors will use an on-site search bar if one is available. Site search makes it faster and easier for visitors to find what they’re looking for; this is particularly relevant if they’ve come to your site after seeing interesting products on Facebook, Pinterest, or Instagram. In addition to improving the user experience, site search collects lots of valuable data.

On Site Search Reveals Intent

[Tweet “Performing an on-site search is a strong indicator of an intent to convert.”]

Performing an on-site search is a strong indicator of an intent to convert. When people perform a search, they have already decided they’re interested in an item. Whether or not they’re going to buy depends on several factors, including your presentation and pricing, but we know the interest and intent is there. Identifying what products capture your customers’ attention and drive them to explore further is extremely valuable information.

Search Terms Matter

If your analytics are configured properly, you will have a record of what terms customers use to search for products on your site. These words, and the order of these words, reveal a great deal about how your customers think about and discuss your products. On site search terms have a huge role to play in refining your SEO and advertising targeting.

On Site Search & Conversion Rates

In Moz’s research on the subject, companies in general enjoyed a conversion rate of 2.77%. When on site search was available, and users could find what they were looking for, that conversion rate increased to 4.63%. That’s a meaningful increase, simply from installing a proven, reliable digital marketing tool.

Site Search Best Practices

There are well known site search best practices that can improve the results you realize. These include the placement, coloration, and design of the on site search box, as well as usability features like auto-complete search. The way results are displayed can be tailored to fit your audience’s unique shopping habits: test various options to see what performs best for you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office