Skip to content

Open Me. Read Me. Getting Noticed in a Crowded Inbox

Open Me. Read Me. Getting Noticed in a Crowded Inbox

How many emails do you get every day? The Radicati Group, a technology market research firm, reports that a typical person will see 105 messages hit their inbox on a daily basis. They say 75% of these emails are personally relevant, while 25% are marketing messages and spam.

Look at your own email. Do those numbers seem right to you? Personally, I’m thrilled to finally be above average in something – this morning alone there are already more than 300 new emails waiting for my attention. And far more than 25% of them are marketing messages.

I will delete the vast majority of those marketing messages without ever reading them. Chances are that you do the same thing yourself. Yet we all want people to read the marketing emails that we send. How do we make this happen?

Begin With Your Analytics

If you’ve been conducting any sort of email marketing campaign, you should have analytic reports that tell you how many emails were delivered, opened, read, and acted upon by the reader. Pay special attention to the emails that had the highest open rate. There’s something about these messages that resonate with your audience. Delve into them and see what makes them tick. Did these emails have a compelling subject line? Were they eye-catching? Did you have a great price incentive? Were you sharing unique information your customers likely didn’t know?

At this point, I’d like to take a moment to give K&J Magnetics a shout-out. K&J Magnetics is a retailer of rare Earth magnets – not exactly the type of item people line up to buy; unless you’re a certain kind of nerd, you’re not going to find their products inherently fascinating.
But their recent email blast taught people how to use magnets to detect the presence of iron in their favorite breakfast cereal. That’s not why most people who buy magnets buy magnets – but I assure you, everyone who does buy magnets is likely to find this particular application kind of cool. It’s quirky, off-beat, and attention grabbing.

Emails that deliver the eccentric and funny are emails that are read – and more importantly for marketing purposes, they’re emails that are shared. For instance, I shared the K&J Magnetics email with many of my friends who home school their children, thinking the cereal/magnet lesson is one they’d appreciate. This type of phenomenon extends the reach of your marketing, and who knows? It might even sell a few magnets.

How to Find the Quirky, Off-Beat and Attention Grabbing About Your Business

I won’t lie to you. Finding the quirky, off-beat angle of your operation can be really tough. Many times we are too close to our own operations to see them as humorous at all. One effective strategy to counter this block is to reach out to your employees, friends, and customers for ideas. You can run caption contests on social media using images of your business, products or services: these can later be repurposed into very effective email marketing pieces.

If your email marketing isn’t working the way you’d like it to, or you’d like to fine tune your campaign to extend the appeal and reach of each message you send, give us a call! We’re here to help.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office