Intimidation Isn’t Permanent

By

Here at The Technology Therapy Group, we spend a lot of time talking about the technological aspects of running your business. But today we’re going to put on our therapist hats, and talk about one of the main reasons business owners don’t make use of a powerful growth tool they already have at their disposal:… Continue Reading »

Discover How Data Can Help You Grow Your Business

By

Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »

Don’t Let Offline Marketing Fall Off Your Radar

By

Offline marketing includes all of the things that you do in the ‘real world’ to promote your business – things like newspaper, television, and radio advertising, signage, participation in community events, sponsoring the local Little League team, hosting in-store events and more. You’ll sometimes hear offline marketing referred to as traditional marketing or old-school marketing…. Continue Reading »

The Mobile Mom: Digital Marketing Techniques to Reach Moms of Every Generation

By

Mother’s Day is Sunday, May 14th. This means you’ve got a limited window of opportunity to connect with your customers with Mother’s Day sale offers and promotions. Of course, practically every other business on the planet is doing the same thing at this time, so you’ll need to be smart. Compelling Mother’s Day offers don’t… Continue Reading »