The Data Divide is Real: What Side is Your Business On?

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When a customer walks into your place of business, it’s easy to observe what they’re doing. If you pay attention and watch their facial expression as they go from display to display, you can assess their opinion of your merchandise. It’s easy to listen in to conversations they have with your sales team. If they… Continue Reading »

Responding to Questions & Comments: Most Effective Social Selling Behavior

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Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and research brands on social media. 45% of Millennials prefer sales outreach via social compared to other sales methods, such as cold calling. 45% of Millennials prefer sales outreach via social… Continue Reading »

Have You Cut the Cord? What About Your Customers?

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In 2016, a year that included the Olympic games and an extremely dramatic presidential election, Americans abandoned pay television at record speed. So far this year, 22.2 million people have ‘cut the cord’. This is an increase of 33% compared to 2016’s numbers. The number of ‘cord-nevers’, people who have never paid for television, has… Continue Reading »

Gamer Girls…They’re Everywhere

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When you hear the word “gamer” what do you think of? The stereotypical image of gamers is that they’re overwhelming male. That stereotypical image is wrong, according to recent research by the Jun Group. 60% of female survey respondents reported playing they are mobile games on a daily basis, compared to less than half of… Continue Reading »