Introducing Finer Things Fantasy Football: Holiday Season Relationship Building for Retailers & Restaurants

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Draft a Team of New Customers! Your customers love playing games on their phones. Games are fun. Playing is an enjoyable distraction, especially when you get your friends involved. Gamification means using games to attract and entertain customers and build your business. Fantasy Sports games are incredibly popular, particularly among affluent individuals – who spend… Continue Reading »

Machine Learning is Changing the World You Live in Right Now

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When you go online to read the news, how does Google know what stories you’ll be interested in? When it’s time to do your bookkeeping, how does Quickbooks know which expenses are business-related and which ones are personal? When it’s time to relax with a beer at the end of the long day, who was… Continue Reading »

The Wide World of Games

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The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s a lot of discussion about gamification right now – gamification is the art of introducing fun into retail spaces and retail into fun spaces. There are many different types of… Continue Reading »

No, You Don’t Need a Digital Strategy.

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When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact you can try multiple shades of favorite beauty products without having to buy them all was pretty sweet, too. I thought I was complete enamored of the concept – and… Continue Reading »