Are Your Digital Ads Actually Working? Do You Know How to Tell?

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When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small business owners everywhere? “When done right“ If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look… Continue Reading »

For Online-Only Businesses: Yes, Your Address Is Still Important

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In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online presence, we’ve noticed one particular repeat question from clients with online-only businesses: Do I have to show my address on Google to get found even if my business is online only? The short answer to… Continue Reading »

Insider Tips for Launching or Updating Your Business Website

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Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for big name brands anymore. In fact, according to the SBA, roughly 64% of small businesses had their own dedicated website in 2019. The reason why the remaining 36% of small… Continue Reading »