Get Ready for the Sound of Silence: Google Expands “Mute This Ad”

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Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing, and moving on without making a purchase, only to have ads for that appealing item show up time and time again – even when you’re not shopping at all, but… Continue Reading »

Is Bloomingdales Making A Blunder?

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Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart… Continue Reading »

Is Your Business Listed Correctly in Local Directories?

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Search Engine Journal recently shared information about changes in the way Google handles local search inquiries. Some of the changes are more relevant to larger businesses who have a multi-national presence, but one update that applies to everyone has to do with local directory listings. Local directories are sites like Home Advisor, Yelp, and the… Continue Reading »

Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

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It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a… Continue Reading »