Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

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If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re… Continue Reading »

Instagram Challenges YouTube by Taking Steps to Make the Platform Safer

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One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One of the not-so-great things about YouTube is that a lot of upsetting, offensive stuff happens on the site, including video content and commentator behaviors. So despite the platform’s reach, many businesses who are… Continue Reading »

Are You Making the Most Out of Your Email Marketing?

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Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website. It’s not hard to convince business owners of the value of email marketing. Nearly 9 out… Continue Reading »

Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers

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If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy… Continue Reading »