Should You Be Providing Free Wi-Fi In Your Store?

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The next time you travel around your neighborhood, pay attention to how many businesses advertise free Wi-Fi access. McDonald’s began doing this in 2009; Starbucks followed suit in 2010. It was a move that made sense: these businesses wanted their customers to stay on-site longer, in the hopes that as time went by, Wi-Fi users… Continue Reading »

Subscriptions Are Sexy – But Are They Right for Your Business?

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Every month, Birchbox sends out close to a million boxes filled with makeup and skin care samples to their loyal subscribers. Other industries were quick to jump on the subscription bandwagon: today, there are subscription boxes available featuring snacks, jewelry, socks, art supplies and more. Subscription boxes are only the tip of the iceberg. There… Continue Reading »

Would You Buy From a Chatbot?

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When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way a Baby Boomer views and uses technological tools can be profoundly different than how a Gen Xer, Millennial, or member of Gen Z views and uses those same tools. Take… Continue Reading »

Less is More: Google’s Eye Opening Insights on Page Load Speeds

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We all know that customer attention spans are incredibly short. Conventional wisdom puts the average attention span at 8 seconds; ambitious, science-oriented groups like bird watchers try to keep their members on task for half an hour at a time. Google has been researching mobile website visitors’ behavior patterns. They were especially interested in what… Continue Reading »