4 Ways PPC Advertising Can Help You Grow Your Business

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PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage… Continue Reading »

Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?

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When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. Data can… Continue Reading »

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

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Mary Ellen Coe is the president of Google Customer Solutions. She’s trying to call business owners’ attention to an area of mobile marketing that gets far too little attention: page speed. If a page on your site fails to load within 3 seconds, customers will abandon it. Click To Tweet We all know that page… Continue Reading »

Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage

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We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s… Continue Reading »