How to Improve Your Organic Reach on YouTube

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As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. From outlining content… Continue Reading »

How Hard Is It to Make a Website?

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There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about— it’s all the other components of that site that add time, complexity, and value to your build. The goal of this blog post is to help familiarize small businesses and… Continue Reading »

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List

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“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be,… Continue Reading »