Mark Zuckerberg’s Plans for a Post-Smartphone World

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Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is going to focus on in the year to come. He is an ambitious man, with big visions, and they don’t all necessarily come to fruition after being announced. That being… Continue Reading »

Snapchat’s About To get Stomped-and Pinterest is in Danger

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Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is better to fail in originality than to succeed in imitation. The leadership at Snapchat aren’t likely to agree. Snapchat pioneered some really nifty social media constructs, especially their Stories feature…. Continue Reading »

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

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By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »