How Do We Know What’s Not Working?

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Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening. It’s important to determine the cause of the problem. How do we do that?… Continue Reading »

If You Want to Win the Race, Don’t Shoot Yourself In the Foot

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The holiday shopping season has started. Walmart has come out swinging: they’ve already opened their seasonal layaways, and their 25 Top Toys predictions have garnered a lot of attention. Amazon, not to be outdone, has answered with their Top 100. Retailers who want to compete need to bring their A game. That means making sure… Continue Reading »

Social Media is the #1 Way Millennial Buyers Discover Luxury Brands

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Millennials are buying luxury goods, but their research and purchasing patterns are different than previous generations. Research firm Deloitte looked at global luxury brand discovery processes among Millennial buyers, and found social media was the top choice for brand discovery and research. This reflects what we’ve seen, especially on Instagram and Pinterest, where luxury brands… Continue Reading »