Instagram Challenges YouTube by Taking Steps to Make the Platform Safer

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One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One of the not-so-great things about YouTube is that a lot of upsetting, offensive stuff happens on the site, including video content and commentator behaviors. So despite the platform’s reach, many businesses who are… Continue Reading »

Are You Making the Most Out of Your Email Marketing?

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Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website. It’s not hard to convince business owners of the value of email marketing. Nearly 9 out… Continue Reading »

Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers

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If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy… Continue Reading »

Understanding Page Experience: The New Criteria Google is Using to Rank Your Website 

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Google uses a number of factors to determine where your website appears in the results to relevant search queries. Over the past 18 months or so, we’ve talked to you about how important it is for sites to be mobile friendly and secure. Google’s started ranking sites that limit the use of interstitial ads over those that… Continue Reading »