Skip to content

Perfectionism = Procrastination = Bad Digital Marketing

Perfectionism = Procrastination = Bad Digital Marketing

Today I want to talk about one of the small business owner’s biggest problems: procrastination. We all put things off to do later – it’s human nature. But sometimes procrastination can get us into real trouble where digital marketing is concerned.

Right now, some of you are protesting that you are absolutely not a procrastinator. “I’m always working on my marketing!” you say. “Look at all the blog entries I’ve written! Check out these fantastic photos I’ve taken of my business!”

Here’s the thing:

Your customers can’t read blog entries until you post them. Those awesome pictures you took to ‘someday’ share on social media aren’t engaging anyone as long as they stay on your phone. Many, many business owners are great at the behind-the-scenes, content creation aspect of digital marketing. When it comes to actually posting or sharing what they have gathered or created, however, things slow way down.

“I just want to read this over one more time to make sure it says exactly what I need it to.” “If I play with these photos just a little more, they’ll look even better!” Does any of this sound familiar? If the quest for perfection is stopping you from sharing content with your customers regularly – and by regularly, I mean several times a week; ideally, daily! – that perfection is not helping you build your business.

When your website doesn’t change regularly and your social media platforms go a long time without updates, your customers don’t care why nothing’s happening. They’re not going to pause and ponder what majestic content you’re surely creating behind the scenes. They’re just going to move on to where something is happening. Remember: activity attracts attention.

It’s not just your customers’ attention that’s attracted by activity.

Search engines rank active sites – those that update with new content regularly – higher than those sites that always remain the same. When properly integrated, social media activity can also boost your site ranking, making it easier for your customers to find you.

Don’t let perfection be the enemy of the good. Solid content that you post regularly is better for your business than spectacular content you don’t post at all. Understanding this can take some work. If you’re stuck and struggling, give us a call. We’re here to help!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office