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Where is That Pesky SEO On-Switch?

Where is That Pesky SEO On-Switch?

There’s one common frustration that unites all small business owners, no matter what industry you’re in: the customer who just doesn’t get it. It could be the home buyer who refuses to accept that you’re not going to get a 4 bedroom, 3 bath, newly remodeled home within commuting distance of Manhattan for under $100,000. It could be the bride who doesn’t understand that no amount of screaming will make alterations happen any faster.

In the digital marketing world, our frustration has a name. It’s known as the SEO On-Switch. While most clients understand that any marketing campaign takes time to design, implement and work, there are a few who think SEO works just like a light switch. Somewhere, behind the scenes, digital marketers have access to a mysterious switch that, when turned on, will catapult a website to the very top of the search engine rankings, no work required.

In fact, SEO campaigns can take several months, even up to a year, to work. Here’s a great article from Social Media Today that explains some of the factors that influence the SEO timeline. Other factors to take into consideration when determining how long it will take for a SEO campaign to be effective include the condition of your website and social media presence when the campaign begins. If you have a site that was built many years ago, before Google repeatedly adjusted the algorithms it uses to determine site ranking, considerable work may need to be done on your site to generate better results.

One way to speed the effectiveness of any SEO campaign is to be a fully involved partner. The more your digital marketing professional knows about your business, your customers, and your plans for growth, the more targeted and effective your SEO marketing will be. Identify quantifiable goals for your business, be willing to share your insights with the marketing team, and as much as possible, provide original content or links to content that you know will be of interest to your customers. It’s not quite a magic SEO On-switch, but it will make the entire process much faster.


Want to find out more about our Search Marketing services? Read about our SEM strategies or reach out for a free consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office