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A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?

A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?

Why are visuals such an important part of digital marketing? To answer that, I’d like to draw your attention to this infographic, which sums it up quite nicely.

“Due to the overload of data with the internet, the understanding of information is no longer accomplished through words alone but through the facilitation of visuals.”

In other words, there’s just too much copy online and people don’t have time to read it all. They skim at best – reading headlines, bullet points, and whatever else they can absorb in the blink of an eye – and they look at pictures. We can no longer think of pictures merely as an ornament to our messaging; instead, imagery must serve as our primary, most important messaging vehicle.

As a point of historical accuracy, we should point out that this is actually nothing new. Literacy has not always been universal; when we look at the architecture of the medieval church, we see stained glass windows, statuary and other images used to convey the lessons people were unable to read for themselves. People know how to discern meaning from imagery; there’s a reason children are taught to read picture books before letters and words make an appearance on the page.

Throughout history, images have been used to educate, inform, inspire and empower. People are four times more likely to remember content that is presented to them visually. That’s because we are hard-wired to retain visual content in our long-term memories, while material presented in text format is stored in short-term memory.

Think about this when you’re collecting and creating images to be used to market your business, either via your website or through social media. What do you want your customers to remember most about your brand? That concept should play a central role in the imagery you’re sharing. Consistent, strategic repetition of these key ideas through photos, graphics, and other visual elements will help fix your brand’s identity and appeal in your customer’s mind, making it easier for them to choose you first when it comes time to do business.

If you need help creating, collecting, and strategically sharing compelling images through your digital platforms, give us a call. Our world-class team of creative designers and developers specializes in individualized, brand-building imagery that attracts attention, conveys meaning and builds customer relationships. It’s as simple as making a phone call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office