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Pinterest Adds Critical Information To Place Pins: What You Need To Know

Pinterest Adds Critical Information To Place Pins: What You Need To Know

Pinterest continues to make itself a more and more attractive platform for social media marketing. In addition to the site’s exponential growth rate and the fact that men are beginning to enthusiastically embrace the platform, Pinterest has added new information to Place Pins that will increase their value to the brick and mortar business owner.

Place Pins are those pins which indicate a geographic location, making it easier for people to plan their vacations, business trips and other travel. The feature was an immediate hit upon launch: today, there are over 7 billion Place Pins.

All of those Pins will now be updated with location information—including a map preview, address, phone number, and hours of operation. This means that Pinterest users can call you or find directions to your front door on Google Maps or Apple Maps by clicking a button on Pinterest.

If you haven’t been using Place Pins, now is a good time to start. If you have been using Place Pins, use this change to ensure that all information being shared with customers is accurate. Additionally, let your team know to expect an increase in phone calls and email inquiries; both of these need to be replied to promptly and professionally in order to capitalize on the interest Pinterest has helped you create.

Review information will also be included on Place Pins, so it’s more important than ever to monitor and respond to what customers are saying about your business on social media. Remember, customers aren’t looking for every review to be glowing – but they do want to know a business is responsive to the public’s concerns and complaints.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office