Pinterest continues to make itself a more and more attractive platform for social media marketing. In addition to the site’s exponential growth rate and the fact that men are beginning to enthusiastically embrace the platform, Pinterest has added new information to Place Pins that will increase their value to the brick and mortar business owner.

Place Pins are those pins which indicate a geographic location, making it easier for people to plan their vacations, business trips and other travel. The feature was an immediate hit upon launch: today, there are over 7 billion Place Pins.

All of those Pins will now be updated with location information—including a map preview, address, phone number, and hours of operation. This means that Pinterest users can call you or find directions to your front door on Google Maps or Apple Maps by clicking a button on Pinterest.

If you haven’t been using Place Pins, now is a good time to start. If you have been using Place Pins, use this change to ensure that all information being shared with customers is accurate. Additionally, let your team know to expect an increase in phone calls and email inquiries; both of these need to be replied to promptly and professionally in order to capitalize on the interest Pinterest has helped you create.

Review information will also be included on Place Pins, so it’s more important than ever to monitor and respond to what customers are saying about your business on social media. Remember, customers aren’t looking for every review to be glowing – but they do want to know a business is responsive to the public’s concerns and complaints.