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Pinterest: Beautifully Coming Into Its Own as a Marketing Tool

Pinterest: Beautifully Coming Into Its Own as a Marketing Tool

For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest is attracting more and more attention. The platform is growing more and more robust – the recent integration of Vevo gives users three options for video integration in addition to the traditional image based posts – while aggressively pursuing strong relationships with leading media outlets like Buzzfeed and the New York Times. The result? Effective traffic generation: Pinterest is now the second-most powerful source of referral traffic, outpacing Twitter nearly six to one.

Here are some other things you need to know about Pinterest:

80% of Pinterest’s active users are female; this may be responsible for Pinterest’s reported focus on scrapbooking and crafts. However, it turns out that women are pinning a lot more than lovely inspirations. More than 5 million news and feature articles are pinned daily, pointing to the fact that users are taking advantage of Pinterest’s structure to create their own virtual libraries of content they find valuable.

Pins are proving their worth as sales tools. Market research firm Piquora has found that for brands, a typical pin will generate two website visits and six page views. In the same report, we learn that a typical pin will generate 78 cents in sales, and most exciting of all: pins work as an effective selling tool for a long term basis. Over 50% of all orders spurred by pins in the research process occurred after the pins had been posted more than 3.5 months.

Understanding Pinterest’s steadily expanding role in users’ lives, the long useful life of pins as selling tools, and the power the platform has in creating referral traffic means that the time is now to reconsider your overall social media strategy. Are you comfortable with the results you’re currently getting from Pinterest? Could you make changes that would result in more website traffic and sales? Are you focusing your energy on the most effective sales platform for your audience? If you’re having a hard time answering these questions, give us a call. We’d be glad to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office