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Pinterest Becomes Even More Powerful with Launch of Buyable Pins

Pinterest Becomes Even More Powerful with Launch of Buyable Pins

Pinterest has rapidly become many retailer’s favorite social media site. Pinterest users spend hours on the social media platform, collecting and arranging images of their favorite things. Pinterest’s primary value has been as a discovery tool: people are using the platform to discover brands, designers, and products that they’d not otherwise encountered in their travels around the internet.

[Tweet “Pinterest has now launched Buyable Pins via Shopify.”]

The majority of Pinterest users are women, and their use tends to center around major life events, such as weddings, other special events, home décor and fashion. The number of male Pinterest users has been steadily increasing, and is currently estimated to be more than 10% of the total 72.8 million users. Male users on Pinterest tend to create boards based on travel, survivalism, and home improvement projects.

Pinterest has also proven to be incredibly powerful in terms of influencing purchasing behavior: it is the second largest source of traffic to online stores, and 93% of Pinterest users report using the platform to plan future purchases.

Pinterest has now launched Buyable Pins, which allow customers to purchase an item they’ve seen on Pinterest without having to travel to the retailer’s website. Purchases can be paid for with either Apple Pay or credit card. It’s important to understand that in order to take advantage of the Buyable Pins feature, your business must have a Shopify account. Buyable Pins are not available to businesses that don’t have a Shopify account.
In the days to come, we’ll be presenting more information about how small business owners can harness this new powerful tool from Pinterest to increase your company’s visibility and sale. Watch for information on our upcoming webinar and training event: it’ll be jam packed with information you can use to grow your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office