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Pinterest Business Profiles Have Gotten Better

Pinterest Business Profiles Have Gotten Better

Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made the platform much more commerce friendly. Just in time for the busy December shopping season, Pinterest has updated Business Profiles to include the following features:

Rotating Showcase

Spotlight your best sellers, newest arrivals, or items you’re particularly proud of on the rotating showcase feature. This showcase is positioned at the top of your profile and will be one of the very first things people see, so use this space strategically. Keeping your showcase fresh and current is a good best practice – set reminders to update it at least weekly.

Highlight Up to Five Boards

Select your five best Pinterest boards and display them on your profile. The first space for boards is shoppable, so you’ll want to include any Buyable Pins you may have there. Again, these boards can be changed as your business needs dictate: you may want to consider doing this on a monthly basis, seasonally, or to reflect your marketing campaign schedule.

Consistency Across All Devices

[Tweet “Whether someone’s browsing Pinterest on their workplace computer or on their smartphone your Business Profile will now look exactly the same.”] This feature may not sound nearly as exciting as the first two, but anything that makes it easier for the customer to find and shop with you is good news.

Enjoy Your Control

Pinterest has explicitly stated that they want business owners to be able to fully control what users see when they visit a business’ profile page. This means you’ve got the ability to curate your Pinterest presence with the same flexibility and freedom that you have when visually merchandising your brick and mortar location. Put those display skills to work and make full use of these new features – especially Buyable Pins, which are proving to be a big hit with holiday shoppers!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office