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Looking for Tomorrow’s Trends? Watch Pinterest Today

Looking for Tomorrow’s Trends? Watch Pinterest Today

Imagine you ran a gourmet food shop, the type of place where people go for fancy ingredients, specialized cookware, and all the other nifty things that make playing in the kitchen fun. Now wouldn’t you like to know that over the course of the next 6 months to a year, you’re going to see an increase in demand for all kinds of home brewing kits, artisanal avocado and olive oils, and home barista gear? If you did know this, you’d be able to buy merchandise strategically to meet this demand, as well as begin planning the best way to promote that you’ve got exactly what your customers are looking for.

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There are two ways to get this particular bit of information. One way relies on hope; perhaps the LA Times will do all the legwork for you and identify all of the trends you need to know about for you. Of course, this is a precarious situation – the media may not cover what you’re looking to learn, and even if they do, you’ll be finding out the information as the same time as your competitors.

Give yourself a competitive advantage and eliminate the uncertainty by using Pinterest as a market research tool. Strategically browsing what your customers and followers are choosing to save to their boards can help you identify trends as they emerge. The gourmet food retailer who becomes aware of many of their customers pinning recipes using lavender, for example, may capitalize on opportunities to stock lavender-infused ingredients. The strength and prominence of the trend will obviously be a determining factor to how deeply one wants to get on board with it. When it’s done right, digital market research can play a vital role in helping you position yourself as the business that has exactly what your customer is looking for, when they’re looking for it.

Pinterest isn’t the only tool you can use for this; Instagram and even Google Trends are great at serving up of-the-minute insights. But who doesn’t love playing on Pinterest? Just remember, you’re not playing, you’re trend-spotting. And that makes all the difference.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office