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Podcasting: Host or Guest – Which Is Right for You?

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Key Takeaways:
  • Hosts and guests need to be clear about what they want to achieve from investing time into the world of podcasting.
  • Podcasting can provide additional opportunities for your business besides direct sales.
  • Preparation is crucial to your success as both a host and guest. Come to each podcast with focused messages sharing your knowledge and sales will follow.
  • Podcasting, like any marketing channel or platform, will require a time commitment to grow followers. Hosts and guests work together to spread the message and grow reach.

Podcasting: Host or Guest – Which Is Right for You?

Podcasts are fun, there is no denying it. But it’s a channel and tactic that requires time and a commitment to succeed. Hosts and guests both have important roles to play to see a return on their time investment. Watch the webinar above to better understand:

  • The importance of being clear about your expectations as a host and podcast guest.
  • The time commitment and support needed to create a podcast or pitch yourself as a guest.
  • Tips on technology and places to discover podcasts and revenue opportunities for both hosts and guests.
Download the Slides

Live Attendees’ Reviews:

“I always find value in your webinar because they speak to the heart of the issues small business owners and entrepreneurs experience and need. Thank you.”

Orville I.
New Rochelle, NY

“Nice, welcoming, informative, and above-all, highly respectful of your audience!”

“Jennifer Shaheen’s Podcast episode was so informative. She is a pro at her delivery and facilitating questions.”

Yuter
NYC

Thank you for your interest in this content. Please complete the form below to download the slides that accompany this webinar.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office