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This Post Is Really About Multi-Channel Marketing & Not One Bit About The Super Bowl. Really.

This Post Is Really About Multi-Channel Marketing & Not One Bit About The Super Bowl. Really.

Every year, the entire nation comes to a stop to celebrate football’s ultimate event: the Super Bowl. Tickets sold out very quickly, and right now, as this blog post is being written, the very cheapest legit tickets available on the second market cost over $1,500. People who can’t make it into the stadium will be watching on television or social media. There were 111.5 million viewers last year, and this year’s totals are expected to exceed that.

Did you know some of these people are actually tuning in to watch the football game? It’s true – there are folks who more interested in watching the Seattle Seahawks take on the New England Patriots than paying attention to the real attraction – the over-the-top multi-channel marketing extravaganza that will be happening on Sunday, February 2nd.

It’s well known that the commercials shown during the Super Bowl are among the most expensive, well done marketing pieces many major brands do all year. But this year, we’re seeing NBC expand the impact and reach of these pricey commercials with an extensive multi-channel support package. One very interesting tactic is that NBC Sports will use their Tumblr page for the express purpose of sharing commercials the moment they’ve been aired.

[Tweet “NBC Sports will use their Tumblr page for the express purpose of sharing commercials”]

If you’re not familiar with Tumblr, this is a good occasion to discover it. Tumblr is a micro-blogging social media platform where users share images, video, and short text pieces. There’s more spaces for text on Tumblr than you’ll find on Twitter or Facebook. People tend not to go to Tumblr as often, but when they’re there, they stay much longer than they do on other social media platforms: the extended visits aren’t nearly as lengthy as those we see on Pinterest, but they are long enough to be of interest to marketers.

NBC Sports is using Tumblr as a showcase platform for a very specific type of content, which is likely to have a significant number of people interested in it for a short time. Interest will likely taper off shortly in the days after the Super Bowl, although it will never completely go away. We’ll be watching to see how NBC Sports uses Tumblr during this transition – and you should be too.

PS: Go Pats!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office