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The Power of the Fall Back Plan

The Power of the Fall Back Plan

If you were planning on heading into Boston tomorrow to see the always spectacular Boston Pops Fireworks Spectacular, it’s time to adjust your timeline. Due to the approach of Tropical Storm Arthur, which may be a full-fledged hurricane by the time it nears the Massachusetts shore, organizers have decided that the concert and fireworks will be held tonight instead.

Hurricanes are pretty much the embodiment of an unexpected event. You can’t control for hurricanes; you can’t ask the whirling winds, pounding waves and potential jaw-dropping destruction to just hold off for a little while to accommodate your plans. The Boston Pops team are experienced pros: they had a contingency plan in place, and therefore, their fans will be able to enjoy the festivities in safety. A little early – but safely!

As business owners, there are going to be times when we have unexpected events forcing us to change our plans. These may be weather related, tied to local social or political events, or connected to the technology you use.

I am the Technology Therapist, so let’s focus the conversation on having a fall back plan in case of a technological catastrophe. Whether it’s something as simple as your web server going down or a more complex issue related to a DDoS attack or an inability to access cloud-based functionality, it’s smart to have a fall back plan.

Your fall back plan needs to address 2 things: how will you continue to operate in the absence of critical technology, how will you communicate with your customers – both during and after the problem. Understanding all of the technological tools you have available to you makes this planning easier. For example, if your business’ website is down, using Facebook, Twitter, and other social media platforms to communicate with your customers is an option you should be taking advantage of. Additionally, we host our clients’ email and websites on separate servers in order to ensure that the lines of communication stay open in the event that the site does go down.

Having a good fall back plan is an essential part of superior customer service. If you need help developing one for your company, or you’re not sure where to start, give us a call. We’ll be happy to help you with this critical digital marketing task.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office