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Private Recommendations: A New Social Media Marketing Tool?

Private Recommendations: A New Social Media Marketing Tool?

Netflix, not being content with changing how the nation watches TV, is rolling out a new feature that will really be must-see viewing for business owners. It’s called Private Recommendations, and here’s how it works. After watching one or more episodes of your favorite show, you’re going to be prompted to tell your friends they should watch it, through a private message on Facebook. No one will be able to see the recommendation except the two of you, so you are free from any worries about what mutual friends will think if you steer your buddy toward a show that’s controversial, steamy, or just plain strange. Everything remains private.

Your recommendations will be there waiting for your friend when they log onto Netflix; the premise is that sharing your favorite shows with your favorite people will make the watching more fun for everyone.

This is an interesting shift in social media marketing. For a very long time now, we’ve been trading on the fact that people gain social currency – prestige for being ‘in the know’ – by making their recommendations publically. Being the first one to know and share the news about a great restaurant, awesome movie, fantastic designer or other noteworthy thing was in a way its own reward. People enjoy having their opinions matter; it can be a heady thing to know you’re influencing (in even a small way) the decisions of other people around you. This has worked out well for business owners: all we have to do is convince vocal people that we’re great and they’ll let everyone they know in on it.

But it turns out that we may not really want everyone to know everything we think is great all of the time. As a culture, we’ve learned some hard lessons about social media, such as the fact that your boss may no longer trust you quite the same way after he learns how much you love binge watching My Little Pony. Discretion can be a valuable thing. Private recommendations allow us to be as enthusiastic as we want to be – but only with the people we can trust with that side of ourselves.

What Netflix is doing is really showing us a preview of coming attractions. Their work with private recommendations for TV shows is only the top layer of popcorn. As customers become more and more comfortable with the feature, they’re going to look for that functionality with other products and services – including yours. The time is now to start thinking about how you’re going to make it happen.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office