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Product Pin Potential: A Look at Pinterest’s New Features

Product Pin Potential: A Look at Pinterest’s New Features

Just a few weeks ago we discussed social ecommerce, a strategy that uses peer-to-peer digital communications to drive sales. We covered Pinterest in terms of its value as social media, but in these short weeks, Pinterest has introduced a new feature that is bringing it one step closer to competing in the user-curated shopping arena: product pins. Let’s review what these pins entail and how they will affect your business.


pinterest-richpins

Rich Pins

On May 20th, Pinterest made an exciting announcement on their blog: the site will now be providing pins with more information. Along with Product Pins, users will now begin to see Recipe Pins and Movie Pins in their feeds. The goal of these pins is to supply users with rich content on the pins themselves in order to help them decide whether or not they want to dig deeper and click through to the website.


pinterest-productpin

The Anatomy of a Product Pin

The information product pins allow for bring the platform one step closer to user curated shopping. Below are the items covered in product pins:

  • Pricing
  • Availability
  • Where to buy
How Can You Create Product Pins?

Pinterest offers two ways to take advantage of Product Pins. Both are code heavy and require the use of a third party platform.

  • oEmbed

    Pinterest touts this as the preferred, flexible method for creating Product Pins.

  • Semantic Markup

    If you already support Schema.org or Open Graph, this method may be easier for you.


Other Rich Pins

As mentioned above, there are two other types of rich pins in addition to Product pins, Recipe pins and Movie pins. Though these tools may not have applications for as many businesses as Product pins, they do lend themselves well to specific industries, allowing businesses that would previously not been able to use this social platform to take full advantage of it. For instance, restaurants may now pin full recipes in addition to images of their dishes for special promotions and entertainment bloggers and independent theaters may pin movies with their reviews.


Making the Most of Your Pins

Pinterest’s introduction of Rich Pins is a perfect example of the fact that though the web is opening up new opportunities for small businesses, it’s getting harder, not easier to take advantage of them. If you don’t have a full time web developer on staff, and let’s face it, that is a costly expense for small businesses to maintain, it is difficult to capitalize on these new Pinterest tools. Unless, of course, you work with a full service digital marketing and web development firm!

When you partner with a full service agency like Technology Therapy, you benefit from the expertise of our well rounded team of professionals. Our marketing coordinators work with our programmers and developers to ensure that your business is not only pinning excellent content on a regular basis, but also that all of the relevant information for your rich pins is provided. This strategy allows you to make the most of new technology and social media trends and your budget!

Rich Pins show great potential, but the key to making the most of them is having the support of a full service digital marketing agency. If you’d like to add Rich Pins to your business’s Pinterest boards, contact us for a free consultation. We will help you develop a superb Pinterest strategy and ensure that your website supports the technology for rich pins.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office