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Holiday Ad Strategy: Facebook & Instagram Ads (Food Industry)


Live Training: Tuesday, October 26th at 6pm

If you’ve ever hit the Boost button before, this one’s for you! This session is for newbies looking for a beginner’s guide to digital ads – with a heaping helping of holiday how-tos thrown in for good measure!

Right now, your customers are scouring social media for the perfect gifts for their foodie friends. Are your digital ads enough to make their mouths water and bring home the bacon?

Whether you’ve run ads before and could use some improvements or you’re totally new to the game, we’ll help you hit the sweet spot for content that converts. Join us to learn everything you need to know to run successful social ads this holiday season, including:

  • Ad Types & How to Use Them
  • Setting Up Your Ads
  • Ad Schedules that Optimize Your User Experience
  • Essential Audiences for Improving Reach
  • Asset Ideas to Grab Attention
  • Tactics for Boosting Online & In-Store Traffic
  • Key Results to Track
  • Ad Adjustments for Continuous Improvement

This is a beginner – intermediate session.

This session is catered to food industry businesses including:

  • Food Trucks
  • Restaurants
  • Consumer Product Goods Wholesalers
  • Consumer Product Goods Business Selling Direct to Consumers
  • Catering Companies

Expert Trainer: Courtney Dumont

You’ll receive a copy of the presentation with recording and notes. 

*These sessions are packed with information, but some questions require more personal attention. If you’re facing a unique challenge, consider joining us for the Roundtable Q&A we’re hosting to conclude this training season: 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office