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Pssst…Back to School Season is Coming!

Pssst…Back to School Season is Coming!

Don’t let any of the kids know, but Back to School season is practically here. The Pew Research Center reports that the blitz of consumer spending that occurs every year in August is second only to the winter holidays: the average family with school age children spends slightly more than $600 per year; parents of college age students spend more. The biggest categories impacted by Back to School season are clothing, technology, school supplies and footwear.

Back to School season impacts your business even if your primary marketplace isn’t children or young adults. This is due in part to a phenomenon known as “Expectations Creep.” Customers have been trained over the past decade to expect a savings bonanza in August; even if they can’t make the logical connection to the kids going back to school and attractive pricing on a new set of dishes, they’re still going to take advantage of the sale.

There’s also the “I Deserve a Reward” phenomenon. As much as we may love our children, it’s the rare parent who doesn’t experience a little emotional discomfort at shelling out hundreds of dollars on the little darlings who can’t be bothered to put their dirty socks in the hamper. A well-timed, well-placed invitation to enjoy a little personal indulgence as a reward for all the responsible parenting purchases you’ve just made can drive a lot of sales. This has proven true, especially in the beauty and jewelry categories; an awful lot of tech and home improvement tools are sold during August as well.

With this knowledge in mind, now is the time to think through your Back to School digital marketing strategy. Decide what you’re going to focus on promoting and what your offers will be. Then think through how you’ll be branding this event. Create or collect the graphics, images and messages you’ll use on your website and social media. Schedule your sales events and decide what and when you’ll be sharing related material through social media platforms.

Doing this homework BEFORE you go Back to School can be great for your bottom line. Need help making it happen? Give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office