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Push It Real Good: Google’s Latest Changes Aim To Make Websites More Like Apps

Push It Real Good: Google’s Latest Changes Aim To Make Websites More Like Apps

Normally, browser updates are the kind of event that are really of interest only to the tech contingent, particularly those who are responsible for making sure websites look great and function flawlessly, no matter which browser a visitor may be using. However, Google’s latest update to the Chrome browser for Android devices, and expected updates to Firefox, is something every business owner needs to pay attention to.

[Tweet “Latest Google Chrome update for Androids includes Push Notifications.”]

Here’s what you need to know: the latest update includes a feature known as Push Notifications. Push notifications are already a familiar feature of many apps; they appear whenever you have new content to view. Sometimes these notifications are limited to truly high value information, such as a storm warning in your local area for a weather app.

Now website owners will be able to send similar notifications to those customers who have opted in whenever their site has a relevant update. The notifications will appear in the Android device user’s notification bar; when a user clicks on it, the relevant webpage will open on their phone.
So far, Facebook, Pinterest, eBay and Vice News are among the first major brands to embrace this new functionality. The Google development team has described the new push notifications as a way to bridge the gap between the web and apps; additionally, this feature helps explain part of Google’s recent insistence on mobile-friendly sites.

Now is the time to start thinking about what push notifications might mean for your marketing plan. Customers don’t want to be overwhelmed by too much information; at the same time, they place a high value on content that they find personally relevant. Think through what type of updates would be of most valuable to your customers, whether that’s in terms of sales on their favorite brands, new product arrivals, or even a daily special. A small notification can have a huge impact on your bottom line – provided you go about it strategically.

Need help making this happen? Give us a call. Our team of world class mobile web designers and developers are here to help you connect with your customers and build your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office