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Push Notifications: What They Are and Why They Matter

Push Notifications: What They Are and Why They Matter

Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website content, or other online activity that occurred while you were doing other things. There are different types of push notifications, including badge notifications – generally a number on a miniature version of an app icon, letting you know how many new messages or posts are available – and banner notifications, which feature much the way pop up ads do – appearing briefly on screen to alert you of activity before disappearing.

Amazon has just announced it is adding push notifications to its Alexa suite of products.These notifications will manifest as a green light and a chiming sound; users can also ask “Alexa, what did I miss?” or “Alexa, what are my notifications?” It is to be expected that other digital assistants will soon follow suit.

Push notifications have rapidly become a normal part of the digital landscape. People understand push notifications – even if they never call them push notifications – and have, with very few exceptions, accepted them. Push notification settings are set on a case by case basis, allowing users to pick and choose what alerts they want to receive. For example, you may opt to be notified about new Facebook posts, but not every time the New York Times posts breaking news. This allows people to manage the type and amount of content they’re being updated about.

[Tweet “Push notifications have an open rate that’s 50% higher than email.”]

At this point, you may be wondering if you need push notifications for your website. The nice thing about website push notifications is that they work on desktop browsers as well as on mobile devices. Also nifty? Push notifications have an open rate that’s 50% higher than email, with click through rates that are up to twice as high.

Push notifications work best when they feature an immediate call to action. This can range from content that a user would want to know about immediately to flash sales or special savings events of limited duration. A sense of urgency is central to push notifications: the fact you’re reaching out in this fashion means you have information your customer will want to know now.

With that in mind, it’s important not to send push notifications too frequently. If everything is urgent, nothing is. Even brands that are built on the idea of the flash sale – Gilt Group or Haute Look – limit themselves to two or fewer notifications daily.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office