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Push Your Web Development Into Warp Speed

Push Your Web Development Into Warp Speed

Whether you’re building a custom website or working with a template system, it’s easy to get behind on the content creation and curation for your new site. There are certain parts of the web development process that take time, but there are things you can do to rev things up and ensure that you launch – or even before – deadline.

Be Clear About Copy

If you’re taking responsibility for your site’s copy rather than enlisting your web team to write new text, be sure that you are clear on which, if any, pages from your old site from which you’ll be reusing copy. From there, determine which pages will need to have re-written copy and which new pages for which you’ll need to create copy. Set up internal deadlines and coordinate with your web team so you’ll have the copy to them by the time the site has been styled and is ready for text to be added.

When working with a copy writing team, be sure that revisions are given in rounds and resist the temptation to request never ending drafts. Once the copy is in a solid place, consider it final for launch. Remember, the web is dynamic so even “final” copy isn’t set in stone. Edits can always be made post launch.

Be Photo Ready

Photos often delay the process, whether you’re using a photographer, stock photos or relying on your vendors to send images. If you are taking responsibility for the photos – either received from your vendors or commissioned from a photographer – be sure to compile them and organize them for your web team to make the process as seamless as possible. Photos should be organized by type or by page on which you’d like them to appear. In the case of e-commerce sites, they should be organized by the categories in which you’d like them to be shown in the shopping cart. Be sure to discuss the product information you’ll need with your web team as well. It’s much easier to get this information from your vendors along with the photos than to have to produce it all on your own or slow your web team by tasking them with the job.

In the case of stock photography, it’s extremely helpful for your web development team to have a lightbox of images to pull from as they fill out the site. Your team can put this together for you and have you review it, culling photos you don’t care for, or you can create it for them. Compiling a lightbox yourself gives you greater control over the imagery selected and the timeframe in which images are finalized.

Give Edits in Batches

When it gets to the point where you’ve received a link to your development site for review, try to avoid the temptation to click through site daily and send over an edit or two here and there. Chances are, your web team is still making updates, adding copy, posting photos, and so on. Compile a list of edits, allow your team to make them, and then perform your next review. This ensures that nothing is missed and saves time on both sides! Performing several click-throughs together at various stages of completion is also a smart practice for keeping everyone on the same page.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office