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Are You Putting Lipstick on a Pig?

Are You Putting Lipstick on a Pig?

One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style suggestive banter with Buck Owens. At one point, she said to him, “Buck, do you know what you get when you put lipstick on a pig?” Buck said no, and with a saucy grin, the comedienne replied, “A pig wearing lipstick!”

You may think this has absolutely nothing to do with web design and digital marketing. But you’d be wrong, and here’s why: the web isn’t exactly a new marketing platform anymore. Businesses have known that they need a website for a long, long time – and in many instances, they’ve actually had a website for several years.

Some of these websites were heinously expensive when they were built. Meanwhile, they’ve delivered a kind of mixed bag in terms of results. The web has evolved dramatically over the last fifteen years, but business owners who have already spent thousands of dollars don’t want to abandon the less-than-functional websites they have now. They ask developers to update the look and functionality of their website, but they don’t want to spend any more time on the infrastructure that supports what the customer actually sees and engages with.

This is the digital equivalent of putting lipstick on a pig. If your website is outdated, there may be things your developer can do to work around its limitations on its appearance and functionality, but at the end of the day? Those limitations are still there. Your website may be similar in appearance to contemporary sites, but it won’t have the ability to handle the demands today’s customers will put on it. Eventually, slow load times and an inability to display and function well on mobile devices will render your website effectively obsolete: your customers won’t bother visiting it – or you!

Luckily, there are alternatives to putting lipstick on a pig. The prices on attractive, fully functional, mobile-ready websites have come down tremendously. You can now invest in a website built with best practices that will actually help you achieve your business goals such as attracting more customers, building your company’s brand name, and driving sales. Find out more here.

Also? Some pretty serious surveys have been done, and it turns out pigs don’t even LIKE wearing lipstick! Save your Max Factor for someone who appreciates it.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office