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Putting The Spotlight on Summer Looks: What’s Your Plan?

Putting The Spotlight on Summer Looks: What’s Your Plan?

I know it seems strange to talk about summer fashions when spring is only just starting to arrive through much of the country, but the truth is that this is the right time to start thinking through how you’re going to generate excitement and drive summertime sales.

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Summer is traditionally one of the tougher times for the jewelry retailer. We don’t have the big gift-giving holidays to drive shoppers into the store. However, there are definitely events that people like to dress up for: vacations, bbq parties, weddings and so on. The smart, strategic use of social media can help remind your best customer that they should add some new shinies to their summer look. Here are 3 simple steps you can take to put the spotlight on summer:

    1. Website & Social Media Refresh

      Revitalize the look of your website and social media presence with new graphics, language and offers celebrating summer. Particularly important areas to focus on include your website sliders and Facebook, Twitter, and Google+ cover images. Sunny, bright colors are particularly effective. Use imagery that evokes a sense of fun.

    2. Welcome Summer Fashion Show

      Break out your camera and shoot a short (1-2 minutes TOPS!) video focused on some of the best summer looks in your collection. Mix up estate pieces, designer lines and custom work as you see fit. Make sure to include your store’s name, web address and location so your customers know where to find you. Share this video on YouTube, your website and other social media platforms. Use hashtags strategically to extend reach.

    3. Create Summer Themed Mini Collections

      Using your existing inventory, put together between 12-15 looks that would be stellar vacation wear, fun for the family barbecue, great to wear to a wedding, ideal for star gazing with your sweetie and so on. Create graphics featuring each look individually, and then share them as your Summer Look of the Week. Share these on your social media – before the weekend is generally best – and make note if any of the looks featured is on sale. Make sure to also include these looks on your website, with links to where each item can be purchased.


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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office