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Re-Marketing: Should This Be In Your Digital Marketing Plan?

Re-Marketing: Should This Be In Your Digital Marketing Plan?

Have you ever felt like you were being followed online? Well, you are being followed; you are being followed by advertising. Let me explain; have you ever been to a website about a certain product or service and then later that day or two days later you see an ad appear from that website? It is not coincidence; it’s retargeting.

Retargeting, or what I like to call re-marketing, ads are a tool you may want to consider in your digital strategy. Retargeted ads can appear on popular websites, blogs, and your favorite social media platforms. The goal of these ads is to persuade your customer to come back to your website for another visit.

Who Is Retargeting Great For?

In my opinion, a retargeting campaign is a great tool for:

  • Newer, unknown businesses that are investing in Google Ads to get their business known. If you’re investing in the initial traffic to your website, a retargeted campaign can help draw your audience back to your website.
  • Businesses who sell to audiences that are searching for information. If your customers are using the web to get information about an issue in their lives this tactic can be helpful. As your customer does more research your retargeted ad will remind them to come back to make the final decision.
  • Businesses that sell to customers that like to price shop. As they jump from site to site and research information about the product they are about to buy your ad will follow them.

Understand Audience & Plan

Retargeted advertising can be a great way to bring back potential customers, but like everything we discuss here at TTG, you need to be clear about your audience to properly plan your campaign.

Begin by:

  • Profiling Your Customers:

    if you have not yet profiled your customers, now is the time. Why do they look for your product or service? Where else will they spend time online? What interests do they have? This will help you decide your retarget approach.

  • Identify the Catalyst to Convert:

    Why do you customers finally become customers? What was the reason? You’ll need this to create great retargeted ads visuals and copy.

If this sounds like a strategy you’d like to consider for your business, spend some time understanding the landscape and tracking for this type of initiative.

Next time I will share some great companies to look at to get your retargeted campaign going. In the meantime, please schedule a free consultation if you have questions about launching a retargeting strategy for your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office