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Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope

Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope

Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out at us: ads featuring a person wearing a red shirt test 75% better than ads featuring a person wearing a shirt of a different color.

It’s an interesting point, but the real value, we think, is how it highlights the degree to which agencies serving major brands delve down into the details of their social media advertising. Creating three or four versions of the same ad – each one featuring a model in a different colored top – is more work than many small companies are willing to commit to.

But what if it did make a meaningful difference? Would you be willing to find out if your customers will buy more when the model’s wearing a blue shirt or a red shirt or no shirt at all? On one hand, it’s exciting to think that you can perpetually fine-tune your marketing to produce better results. Wearing the manager’s hat, however, it can also be scary to contemplate perpetual fine-tuning.

If switching from a red shirt to a blue shirt produced 3 more sales, overall, was it worth the expense of doing the testing? What if was 30 sales? 300? The line is going to be different for every business owner – but as the business owner, it’s on you to be aware that the line exists and determine where it may be.

The key may be finding balance. Doing no testing at all means you forgo the benefits of discovering what works better. Too much testing takes time and money. As you set your marketing goals for 2016, devote some time to thinking about how you’ll test your ad campaigns, on Facebook and elsewhere. It’s a good way to help ensure the ads you create next year will deliver satisfying results.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office