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Refreshing Your Digital Marketing Plan for 2014

Refreshing Your Digital Marketing Plan for 2014

One of the best things about the New Year is it presents us with an opportunity to review our performance and make improvements where necessary. As business owners, we look at every aspect of our operations and say, “How can I make this work better?”

Digital marketing is an area of particular concern: changes in the field of online communication and social media were very plentiful in 2013. If you haven’t been keeping up, now is a good time to start.


Taking Stock of Your Existing Digital Marketing Resources

The first step in refreshing your digital marketing plan for 2014 is to take stock of what you’ve already got in place. Your digital marketing resources include your website, your mobile site, and your social media presence. Are each of these platforms being kept up? Are they moving you closer to realizing your business goals and objectives? Are they effective sales channels? Make note of any area that needs improvement: this will be part of 2014’s to-do list.


Assess Your Messaging

Throughout your digital marketing efforts, your messaging should be consistent and on target. Your websites and social media sites should look alike and have a similar content mix and tone. If anything’s ‘off’, now is a good time to bring it into alignment. Additionally, this is a great time to think through your primary marketing message for 2014 and decide how you’re going to be sharing that messaging through each platform.


Review Images

If there’s one thing that’s absolutely certain about digital marketing in 2014, it’s that images are going to become even more vital than ever before. Changes to Facebook and Twitter, the two most popular social media platforms, have emphasized images over text; at the same time, the popularity of primarily image-based social media networks like Instagram and Pinterest continues to grow. It’s a good time to take stock of the images you’re using and determine how you’re going to be adding new, effective photos and graphics regularly throughout the coming year.


The Editorial Calendar

An editorial calendar is a valuable tool that you create to determine what type of content you’re planning to share via your digital presence, where you’re going to share it, and when. Create this calendar with your own business’ particular sales cycle in mind: begin by filling in any major sales events or promotions you’re going to want to push throughout the year.

Then, add in dates that are particularly meaningful to your customers – i.e., if you run a sports bar, you’re going to need to know when the Super Bowl and World Series are! – to make sure you’re talking about those topics at the same time as your customers. Big events in 2014 include the Olympic Games, the World Cup in Brazil, and the arrival of NASA’s New Horizon’s space craft at the planet Neptune.

An ideal content mix will inform, entertain, and sell to your market in roughly equal measure: populate your calendar by identifying how you’ll provide all three types of content. Determining and developing content ahead of time makes managing your digital marketing easier and more consistent. It’s one of the best things you can do to make sure 2014 is your best year ever.


Don’t Be Afraid to Ask for Help!

If you need help creating, refreshing, or implementing your 2014 digital marketing plan, give us a call. We’re here to help businesses of all sizes reach the next level with smart, strategic marketing that delivers results!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office