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Responding to Questions & Comments: Most Effective Social Selling Behavior

Responding to Questions & Comments: Most Effective Social Selling Behavior

Social Selling Behaviors That Make Consumers More Likely to Buy Chart

Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and research brands on social media. 45% of Millennials prefer sales outreach via social compared to other sales methods, such as cold calling.

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But as we all know, you can’t just immediately leap to the sales pitch, whether you’re talking to customers in person, on the phone, or on social media. It’s important to develop a rapport and get to know your customer’s needs and preferences first.

Customers have their own agenda as well. They want to make wise purchasing decisions, which means they need to compare products or services, research specifications, learn policies and more. Many customers also have preferences about what types of companies they want to do business with, as well as budget that must be honored.

Social media provides an ideal platform for both parties to achieve their goals. Through strategic engagement, you learn more about your customers, and your customers acquire the knowledge they need to determine if they want to further their relationship with you.

Responding to questions and comments tops the list of behaviors most likely to influence a customer’s decision to buy. Sharing industry content is number two, followed by sharing pictures and video. Another factor that’s important to today’s customer is their ability to form a genuine relationship with a brand: that’s why having mutual connections and showing personality and interest occupy spots 4 & 5.

Controversy, on the other hand, seldom influences customer buying behavior: only 2.3% of respondents identified posting political content as a factor that positively influenced their purchasing choices.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office