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Retailers: Are You Using Apps Effectively?

Retailers: Are You Using Apps Effectively?

More than half of the nation’s smartphone users report that shopping apps play an increasingly important role in their purchasing decisions. Smartphone apps are an easy way for customers to comparison shop, search for deals, and discover new products, services, and retailers.

As a retailer or small business owner, you need to be aware of how powerful apps are. If your business doesn’t appear when a shopper uses an app, you’re shut out of the conversation. The shopper chooses from the businesses they’re presented with – and that’s it. These are sales you’re losing.


Apps for Retailers and Small Business Owners

Currently, the most popular shopping apps for the iPhone include Groupon, RedLaser, and ShopNearby. Top apps for the Android include Groupon, LivingSocial, and RetailMeNot. These apps offer consumers the ability to shop for deals in a wide number of categories, from restaurants and retail to amusement parks and personal services.
There are apps that have a narrower focus. The Vow app helps shoppers design and shop for engagement rings; Pet Supplies helps shoppers in search of dog food and toy bones.

As part of your digital marketing strategy, you want to know what apps your customers are using when they’re shopping in your category and in general. Think about your customer. How do they shop for what you offer?
The engagement ring shopper, for example, tends to take a long time considering the purchase and checking out different looks, while the pet food shopper tends to move faster: they generally know what they want, and are much more price oriented.


Choosing the Apps That Are Right for Your Business

Knowing how your customer shops, and what’s important to them in the decision making process, can help you decide which apps are most relevant to your business. Talk to your customers. Ask them what apps they’re using. If your customer base contains a hard-core cadre of Groupon users, then Groupon may very well be an app you need to embrace. If no one mentions Groupon, you may want to think about whether this app has the potential to introduce your business to new customers.

If you need help figuring out which apps present the best opportunity to market your small business, or you’ve already decided but don’t know how to get started, give us a call! We’re here to help you make your digital marketing work for you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office