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Rose Quartz & Serenity Chosen as Pantone’s Colors of the Year for 2016

Rose Quartz & Serenity Chosen as Pantone’s Colors of the Year for 2016

One of the best practices we recommend to our jewelry retailer clientele is the creation of an annual marketing calendar. Sketching out, in advance, the 6-8 major promotional pushes you’ll be making in the weeks, months, and seasons to come can help you boost your store’s overall profitability: not only will you make buying decisions more strategically, you’ll be giving yourself enough time to connect with your customers in a meaningful way, driving sales instead of desperately trying to come up with campaign themes at the last minute.

Some parts of the promotional calendar are easy to fill in. You know you’re going to need major campaigns around the holiday season and Valentine’s Day, for example. Additionally, if you have regular annual events, those will go on the calendar as well. But what about the rest of the year?

That’s where events like Pantone color announcements come in handy. Rose Quartz and Serenity – a lovely shade of light blue – will be in the spotlight throughout all of 2016. The apparel and beauty industries are extremely sensitive to Pantone reports, and you can expect top brands and designers to put forward their own looks in these two shades. Anywhere that apparel goes, accessories will inevitably follow – start thinking now about what rose quartz, rose gold, morganite, and kunzite fine jewelry items you can feature, as well as iolite and other pale blue gemstones.

There are numerous ways jewelry retailers can build a sales event around Rose Quartz and Serenity. Let’s begin with bridal – while colorless diamonds remain the top seller, simply drawing attention to colored diamond or gemstone accented bridal jewelry in your inventory can generate sales. Make sure you’re paying attention to what your partner brands are offering: they may have Pantone inspired items to spotlight. While you may not be able to discount these items, the name recognition the brands offer can help persuade customers to come in and shop – make sure to ask your reps what in-store and digital sales assets are available to help you make this happen!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office