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#Sales: What Small Business Owners Need To Know About Twitter Chats

#Sales: What Small Business Owners Need To Know About Twitter Chats

If you’re a small business owner who has been wondering how to make Twitter a more effective marketing tool, you want to know about Twitter Chats. Twitter Chats are online discussions that center around a central theme, which is designated by a hashtag. For example, #AdChat is a chat about advertising, while #AgChat is a chat about agricultural issues.

Many Twitter Chats are regularly scheduled, recurring events. There are numerous websites that list these chats, including Tweetreports and Twubs.

If you look at these sites, you’ll see that there are literally hundreds of Twitter Chats happening every day. Searching through this list, you will be able to identify chats that are focused on a topic that’s of interest to your target market. Those are the chats you’ll want to participate in. While the people who are participating in the chat may not be your customers – yet! – it’s a great way to introduce yourself. Chat participants who like what you have to say during the chats may become your Twitter follower, which is one step closer to becoming your customer.

Here’s what you need to know about Twitter Chats:

  • Lurk and Learn.

    If you’ve never participated in a Twitter Chat, you may want to observe one or two before you jump in. Many Twitter Chats follow a similar format, where the chat organizer will post questions to start discussions. These questions may be numbered Q1, Q2, and so on. When you reply, begin your answer with A1, A2 or as appropriate. Make sure to use the chat’s hashtag in your responses – without it, chat participants won’t see your replies.

  • Your Active Participation is Required.

    While tools like Hootsuite make it easy to create Tweets in advance to be posted at a later time, you’re not going to want to use them for Twitter Chats. The entire point of a Twitter Chat is active engagement and discussion. If someone replies to your Tweet, you’re going to want to be able to respond quickly and appropriately.

  • Share, Don’t Sell.

    Twitter Chats are opportunities to chat, not to sell. Think of chats as an opportunity to share your knowledge, establish friendships, and educate customers about the field. It’s a laid-back sales approach, but when used consistently can generate strong, loyal customer relationships.


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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office