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More Sales? There’s an App for That — Maybe.

More Sales? There’s an App for That — Maybe.

Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps.

Here’s the highlights from that piece, plus a few additional insights there just wasn’t room for in the story:

Mobile device usage rates are through the roof. More than 2/3rds of all Americans have smartphones, and that adoption rate could very well be higher among your customers. The most popular apps are those that give users real, life-changing value – whether that means identifying where the best sales are or discovering what an outfit would look like on without the hassle of visiting a fitting room.

Talk to your customers to discover what apps they’re already using. It’s often better for the small business owner to participate in an existing popular app than to pay the thousands of dollars to have an app custom built for them. If you can deliver a truly unique or compelling experience to your customers through an app, of course, go for it, but absent that, I’d really be wary about re-inventing the wheel.

Once you’ve committed to using an app to market your business, promote that association. Leverage other communication channels such as social media and print advertising to let the public know where they can find you. Explore what in-app selling tools exist – some platforms even allow users to make purchases, book reservations, or contact you directly from their phone. You’ll want to be sure you’re making the most of every opportunity.

Review your app choices at least quarterly. The app world is dynamic and ever changing; apps can vary in popularity wildly. The best apps will have some proven sticking power; if an app’s just launched, you’re not going to miss out by waiting a little bit to see if it’s still around in a couple of months.

Have more questions about using apps to build your business?

Drop me a line at or hit me up on Twitter @TechTherapist. We’ll talk.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office