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Save the Trees – Go Digital with Your Marketing!

Save the Trees – Go Digital with Your Marketing!

Happy Earth Day!

Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel mug to make your morning cup of coffee or donating rarely worn clothing to a thrift shop. At the office, make going green a part of your company culture – ensure that recycling baskets are easily accessible, implement a no-print policy for email, even go green with your marketing efforts!

[Tweet “Direct mail is just 4% while email marketing touts an average open rate of 22.87%!”]

If you haven’t yet, Earth Day offers the perfect opportunity to go digital with your marketing – thus saving the trees that would have gone into the making of your print and direct mail campaigns. And if the trees aren’t enough, consider this: the average response rate for direct mail is just 4% while email marketing touts an average open rate of 22.87%! Not to mention the customer resentment that grows each time they make a trip to the recycling bin with an armful of promotional mailings. Additionally, pay per click digital advertising on Facebook and Google mean that you only pay for the customers who actually engage with your business – making the per-respondent cost much lower than that of direct mail.

Get Your Customers In on the Green Movement

We know that change can be daunting, especially when your loyal customers are used to receiving regular mailings from your company. However, they’ll gladly accept this change if you make them part of the movement. Explain that in an effort to reduce your company’s paper usage, you’re are switching to digital mailings. Ask them to join your email list and let them know that they are helping you save the trees. If they are invested in the change they’ll be much more responsive to your promotional emails!

Go Green & Get Productive!

Use technology internally to reduce your paper usage even further. Adopt note taking apps like Evernote to collect and organize your thoughts on future marketing campaigns. Bonus: this app allows you to collaborate and clip items from the web, making sharing within your company or with your external creative team a breeze! Take your to-do list to the web as well with tools like Trello. Not only will you save paper, you’ll be able to access your list from anywhere – and share it with colleagues!

Ready to Go Digital?

If you’re ready to make the switch, give us a call! We’ll walk you through the transition and help you plan and execute digital marketing campaigns that will make you gladly forget the days of print and direct mail!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office