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Scary Marketing Mishaps – And How to Avoid Them!

Scary Marketing Mishaps – And How to Avoid Them!

Happy Halloween! This time of year brings to mind all that is spooky and scary, whether it’s ghosts, goblins or ghouls. But what’s more frightening than a major marketing function gone horribly wrong? In the spirit of Halloween, we’re highlighting some of the most famous marketing mishaps from the last year– and how you can avoid them at your company.

  • Burger King’s Horrifying Hacking:

    This February, Burger King got quite the fright when their Twitter account was hacked. Not only had the hacker changed all of their imagery, and even their name, to McDonalds, they tweeted inappropriate messages to all of the fast food company’s followers. Our top tips for avoiding a hair-raising hack like this on your social media platforms and/or website: create secure and diverse passwords across all platforms, spot check frequently and backup your data.

  • Taco Bell’s Spooky Social Media Scandal:

    Social media can be a scary place, even if no one hacks into your company accounts. Taco Bell learned this the hard way when one of their employees posted a picture of himself licking a stack of taco shells and it went viral, creating a spine-chilling scandal for Taco Bell’s PR reps. Spooky situations like this can be avoided at your company by creating a social policy for your employees; let them know what you expect to see (and not to see) on their social media and lay out the consequences for breaking this policy. If a scandal like this should arise, follow Taco Bell’s lead: apologize early and apologize often. Let your fans know that the employee’s actions are not condoned by your company and that you have taken steps to rectify the situation.

  • Frightening Facebook Outage:

    Facebook must have been paralyzed by fear earlier this month because many users and business owners found that the site’s functions had frozen: they couldn’t post statues or comments, like others’ posts, upload photos or send messages. This outage showed business owners that some eerie events are outside of their control – making them that much scarier! Calm your nerves by following these steps: be in the know and stay up on any news from social platforms and other service providers that you use, create a contingency plan and educate your employees on the plan, and leverage other platforms when one goes dark.

  • Network Solutions Demon-Worthy DDoS Attack:

    In July, Networks Solutions was hit with a DDoS attack that impacted countless webmasters, including ourselves and our clients. Though this situation is downright creepy, we were able to gain control and keep our clients informed by taking to social media. In our digital age, social platforms are often the best way to keep up with news during hair-raising happenings such as this!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office